Plant-based Snacks Market in Europe

An increasing
number of people are preferring to eliminate or reduce animal products in their
diet. As a result, a bigger cohort of plant-based alternative products has
become visible at fast-food chains, public events, restaurants, and grocery
stores. 

People are
becoming more aware of the negative sets up of modern animal agriculture all
over the world, in addition to the potential negative health effects of
consuming a diet with highly processed
meat
and opting saturated over unsaturated fats. A plant-based food
not only helps in maintaining a healthy weight, but also boosts the immune
system, reduce inflammation, increase fiber, and lower the risk of developing
cancer such as colorectal, uterine, post-menopausal breast, kidney, esophageal,
and pancreatic cancers. Furthermore, some vegans might need to add a supplement
(especially vitamin B12) to ascertain they receive all the nutrients required.

The
physiological benefits of adopting and living a plant-based diet are numerous,
however, there are a few possible mental ones, too. Various research examining plant-based
foods is showing compelling evidences of their role in slowing down the
development of Alzheimer’s. According to a published research, eating
an extra 100 grams of vegetables and fruits per day (around one-half cup) directs
towards a 13% decrease in the risk of dementia and cognitive impairment.

On the other
hand, some individuals are opting not to label their dietary choices, while
others consider themselves vegan or plant-based. As per new research by IRI,
39% of people throughout seven European nations now buy vegan and vegetarian
food. Further, the Vegan Society indicates that there are at present 542,000
vegans in the U.K., augmenting in just a decade. Millennials and younger
generations are leading the way with approximately 50% of the vegans in the
U.K. being between the ages group of 15 and 34.

A plant-based
snack
is oftentimes publicized as the healthiest approach path towards
snacking and eating. It helps in proportionally choose more of the foods to be
consumed from plant sources. It offers all the essential minerals, fats,
vitamins, carbohydrates, and protein for optimal health, as well as are often
higher in phytonutrients
and fiber.

Earlier in
Feb 2020, a debate on livestock farming has het up as an alignment of NGOs
pressed to EU executive in a letter to report the issue of decreasing meat
uptake in the declared Farm to Fork (F2F) policy. In the meantime, a Green MEP
has filed a parliamentary question calling for the Commission to boost the plant-based
protein
sector too.

Plant-based
food manufacturers are finding ways to introduce their plant-based alternatives
in more convenient forms, as a response to growing consumer awareness and go
all-out to incorporate more plant-based products in their diets by limiting
animal-based ingredients. Manufacturers in categories such as baked goods and
snacks, generally use such claims to indicate the usage of less common, and
often exceedingly nutritious, plant-based ingredients, since they are seeking
for ways to leverage on consumer’s interest in the health profile of
plant-based snacks. 

The increment
in plant-based claims all over the globe has generated even more growth
prospects for the ingredient as well as branded product firms to assort plants
with prevailing products such as dairy, bread, and even meat-based products, so
as to boost plant content – which is what buyers are looking for.

Several manufacturers are leveraging on grab-and-go pouches. These pouches are broadly available in the market and are completely versatile loaded with high protein in addition to fiber such as roasted chickpeas, plant-based bars, dried food (such as cranberries, raisins, dates, apples, and figs), fresh fruits, vegetable chips, fresh vegetables, popcorn, chickpeas, tofu, granola along with smoothies.

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