market for cling films or plastic wraps has been growing on back of increasing
demand for flexible and transparent packaging formats across various sectors. Driven
by their durability and cost-efficiency, cling films are helpful in increasing
shelf life of products. In addition, cling films exhibit excellent tear
resilience, making them suitable a household product.
On the contrary, raw materials of cling films, including polyvinyl chloride (PVC), and polyethylene (PE), are non-recyclable or require significant duration for getting decomposed. Governments globally are imposing regulations regarding reduced consumption of plastics. As a result, manufacturers are turning to sustainable alternatives, such as bioplastics. Derived from natural sources, bioplastics exhibit properties akin to conventional plastics.
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The cling film market of North America and Asia Pacific exclusive Japan (APEJ) are expected to thrive owing to rising consumption of ready-to-eat meals. In its recent business report, FMI opines that global cling film market is estimated to surpass US$1 Bn in 2019, and is projected to grow at a healthy CAGR of ~5% over forecast period (2019–2029).
Demand Upswing in Food and Healthcare
Cling films have been garnering prominence in food industry as a cost-effective packaging solution, finds FMI. In addition, they are used for preparing delicious cuisines, such as sous vide cooking, and for catering purposes. Professional chefs are preferring clingy films owing to exceptional flexibility.
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are increasingly inclining towards convenient food products following
fast-paced lifestyle. Further, prevalence of singleton households in countries
– China, India, and South Korea – is leading to escalated demand for ready-to-eat
meals. As such, cling films are finding immense applicability in packaging food
On the other hand, cling films are suitable for first-aid treatment in healthcare sector. Unlike traditional bandages, cling films are waterproof. They are also ideal for exposed tissue and burns owing to their impermeability. Further, physicians can determine injuries without removing the dressing.
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PVC and PE Witness Significant Traction
PVC and PE continue their hegemony in cling film market holding voluminous share, reveals FMI. This is majorly attributed to their lightweight properties that enable easy handling and transportation. PVC and PE deliver resistance against moisture, corrosion, and chemicals. Furthermore, PVC and PE can be easily molded into various shapes and are cost-effective. However, both the plastics are receiving backlash from regulatory authorities due to their slow-paced decomposition.
Analysts at FMI suggest that “Cling film market is set to grow promisingly against the backdrop of booming food, healthcare, and FMCG industries. Although non-recyclability of plastics is hindering market growth, onset of bioplastics is set to sustain worthwhile revenues over next decade.”
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