High Demand for Natural and Plant-based Products to Boost Growth of the Stevia Market: FMI Study

Future Market Insights recently published a market study that offers an in-depth analysis of the growth trajectory of the stevia market during the forecast period, 2019-2029. The report includes the various factors that are likely to influence the overall dynamics of the stevia market in the upcoming years including, the current trends, opportunities, challenges, restraints, and more. As per the report, the stevia market was valued at ~US$ 310 million in 2019 and is forecasted to grow at a compounded annual growth rate (CAGR) of around 7% during the assessment period, 2019-2029.

Multiple factors are expected to shape the growth of
the stevia market in the upcoming years including, growing demand for stevia as
an effective alternative solution for diseases including diabetes, increase in
the number of diabetic patients worldwide, low-calorie content of stevia,
growing preference for plant-based products, and rising awareness of  related to the benefits of stevia.

Consumer Preferences Likely to Improve Demand

In the last few years, consumer preferences have
played a key role in shaping the development of the food & beverage sector.
Thus, according to the report, at present, as a significant chunk of the global
population is leaning towards the consumption of natural and plant-based
products, manufacturers active in the food & beverage industry are largely
focusing on incorporating natural ingredients in their products. Some of the major
factors that are contributing towards the growing adoption of plant-based
products include, ill-effects caused by animals products, growing concerns for
animals, significant rise in the vegan population, and more. The shifting
consumer trend towards the use of plant-based products is expected to influence
the growth of the stevia market in the upcoming years.

Awareness among Consumers to Fuel Market Growth

Although stevia is gradually garnering significant
attention worldwide as an effective alternative for natural sugar, the benefits
of stevia still flutter around the grey area as far as awareness is concerned.
However, market players operating in the market are curating effective &
impactful marketing and promotional strategies to increase the sales of stevia
products worldwide. In addition, market players are actively promoting the
benefits of stevia to improve the overall awareness among consumers.

Market: Competition Outlook

According to the report, at present, the global stevia market is moderately competitive wherein top tier companies account for nearly 35-40% of the market share. In addition, the report reveals that market players operating in the stevia market are focusing on expanding their business through inorganic strategies including, acquisitions, mergers, collaborations and partnerships. Further, the market players are also leaning towards the adoption of innovative technologies to enhance their product quality. Some of the major market players involved in the stevia market are, Cargill Incorporated, Ingredion Incorporated, PureCircle Ltd., Tate and Lyle Plc., Koninklijke DSM NV, and Sunwin Stevia International, Inc. among others.

For more insights into the Market, request a sample of this report@https://www.futuremarketinsights.com/reports/sample/rep-gb-38

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