Dairy products refer to the products made and processed with fresh cow (sheep) milk as the raw material, including liquid milk, milk powder, cheese, etc. With the development of Chinese economy and the improvement of people's living standard, more Chinese people consume dairy products as a nutrient in daily lives. China's dairy industry has entered a phase of rapid growth since 1998, and the annual growth rate had maintained over 10% before 2008.
However, the outbreak of the Melamine Incident in 2008 brought a serious blow to China's dairy industry, especially from September to November in 2008. Many dairy enterprises in China nearly stopped their production, and only the total output of China's dairy products benefited from the development in 2008 H1, which was just at par with that in 2007. In 2009, the Chinese government took a series of measures to save the dairy industry, making the dairy industry recover gradually in 2009-2010. In 2009, China's dairy output reached 19.35 million tons, increasing by 12.88% over 2008. In 2010, China's dairy output exceeded 20 million tons.
The major products in China's dairy market are liquid milk (pasteurized milk, sterilized milk and yogurt) and milk powder. The market scales of other dairy products in China such as cheese and cream are all very small.
Sterilized milk is also known as high-temperature milk or room-temperature milk, and can be preserved at room temperature. The market is mainly led by national enterprises such as Yili and Mengniu. Pasteurized milk is also known as low-temperature milk, and it needs to be refrigerated in the marketing and preservation process. Therefore, the market is mainly led by local brands such as Bright and Sanyuan.
In China, yogurt can be roughly divided into 3 categories: the first category is natural yogurt; the second category is modulated yogurt, such as fruit particle yogurt and cereal yogurt; the third category is health yogurt such as Danone Bio which has the function of defecation. China's yogurt market is mainly occupied by such enterprises as Mengniu, Yili, Danone, Bright, etc.
China's milk powder market can be divided into such two categories as infant milk powder and adult milk powder, and the latter can be divided into ordinary milk powder and formula milk powder and can also be divided into many sub-categories according to different ages and sexes. However, China's milk powder market is still led by infant milk powder while the market share of adult milk powder is relatively small. China's baby milk powder can also be divided into high, middle and low grades. After the Melamine Incident, China's middle and high-end infant milk powder market is mainly occupied by Mead Johnson, Wyeth, Nestle, Abbott, Meiji, Dumex and other foreign brands. China's middle and low-end infant milk powder market is mainly occupied by Ashley, Beingmate, Yili and other local brands.
Since in recent years, security incidents have taken place frequently in China's dairy industry especially in the milk powder industry, many consumers especially parents of infants turn to buy imported milk powder due to their seriously descending confidence in milk powder produced by China's local enterprises, creating a favorable market for imported milk powder. In 2010, China imported over 400,000 tons of milk powder, increasing by over 60% over 2009.
In 2009, the dairy consumption per capita in China was less than 20kg, far below whether the level of developed counties or even 20% of the world average. Since the dairy market in developed countries is basically saturated, China with a huge population scale enjoys huge dairy market potential. Besides, in recent years, Chinese consumers' confidence in local dairy enterprises has been greatly descending, which provides market opportunities for foreign-funded enterprises. In addition to milk powder, a traditional advantageous project, China's liquid milk market has also been entered by foreign-funded enterprises. Asahi Breweries, one of the largest beer brewing enterprises in Japan, has entered Chinese liquid milk market. Maeil Dairy in South Korea also starts to enter the Chinese market, and prepares to establish cow cultivation and dairy processing enterprises in Weihai of Shandong. The world dairy giant Danone has already purchased Miaoshi Dairy in 2008 and is actively in touch with New Hope Dairy. It is ready to become the majority shareholder of New Hope Dairy by means of purchasing stock equity.
With China's economic growth, it is predicted that China's dairy market will maintain an annual growth rate of over 10% in the next 10 years, which will be greatly surpassed by the growth rate of the infant milk powder market and other segment markets. Therefore, China's dairy market is considered promising by dairy producing enterprises and investors.
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Following people are suggested to buy this report:
- Development Status of China's Dairy Industry
- Government Policies of China's Dairy Industry
- Market Competition in China's Dairy Industry
- Import and Export Status of China's Dairy Industry
- Major Dairy Enterprises in China and Their Operations
- M&A Status of Dairy Enterprises
- Security Incidents in China's Dairy Industry in Recent Years
- Prediction on Development of China's Dairy Industry
- Dairy Manufacturing Enterprises
- Dairy Trade Enterprises
- Medical Institutions
- Research Institutions Focusing on China's Dairy Industry
- Investors Focusing on China's Dairy Industry
Table of Content
1 Overview of China's Dairy Industry
1.1 Relevant Concepts of Dairy Products
1.1.1 Definition of Dairy Products
1.1.2 Classification of China's Dairy Products
1.1.3 Analysis on Dairy Industry Chain
1.2 Status of Dairy Industry in China's National Economy
1.2.1 Overview of Overall Dairy Industry
2 Analysis on Supply of China's Dairy Industry, 2009-2012
2.1 Analysis on Overall Supply Situation
2.1.1 Analysis on China's Dairy Output
2.1.2 Analysis on Supply Characteristics
2.1.3 Supply Structure of China's Dairy Industry
2.2 Analysis on Import and Export of China's Dairy Industry, 2009-2012
2.2.1 Analysis on China's Dairy Import, 2009-2010
2.2.2 Analysis on China's Dairy Export, 2009-2010
2.2.3 Prediction on Import and Export of China's Dairy Industry, 2011-20123 Analysis on Demand of China's Dairy Industry, 2009-2012
3.1 Analysis on Overall Situation of Dairy Demand in China, 2009-2012
3.1.1 Total Dairy Demand in China, 2009-2010
3.1.2 Analysis on Dairy Consumption Per Capita in China
3.1.3 Analysis on Demand Characteristics of China's Dairy Products
3.1.3 Analysis on Major Factors Influencing China's Dairy Consumption
3.2 Analysis on Demand Structure of China's Dairy Industry
3.2.1 Consumption Region Structure
3.2.2 Consumption Variety Structure
3.2.3 Consumer Structure
3.3 Analysis on Demand Trend of China's Dairy Products, 2011-2012
3.3.3 Analysis on Demand of Chinese Market for Imported Dairy Products 4 Competition in China's Dairy Industry, 2009-2012
4.1 Competition Characteristics of China's Dairy Industry
4.1.1 Overall Trend of Market Competition
4.1.2 Analysis on Competition Structure of Dairy Industry
4.2 Competition Strategy of China's Dairy Industry
4.3 Competition Trend of China's Dairy Industry 5 China's Dairy Sub-industries, 2009-2012
5.1 Liquid Milk Industry
5.1.1 Definition and Classification of Liquid Milk
5.1.2 Analysis on Supply and Demand of China's Liquid Milk
5.1.3 Development Trend of Liquid Milk Industry, 2011-2012
5.2 Milk Powder Industry
5.2.1 Supply and Demand Status of China's Milk Powder Industry
5.2.2 Factors Influencing Development of China's Milk Powder Industry
5.2.3 Development Trend of China's Milk Powder Industry, 2011-2012
5.3 Cheese Industry
5.3.1 Overview of Development of China's Cheese Industry
5.3.2 Factors Influencing Development of China's Cheese Industry
5.3.3 Analysis on Supply and Demand of China's Cheese Industry
5.3.4 Development Trend of China's Cheese Industry, 2011-2012
5.4 Cold Drink Industry
5.4.1 Development Status of China's Cold Drink Industry
5.4.2 Operation Characteristics of China's Cold Drink Industry
5.4.3 Development Trend of China's Cold Drink Industry, 2011-20126 Analysis on China's Dairy Industry by Regions, 2009-2012
6.1 Analysis on Regional Distribution of China's Dairy Industry
6.1.1 Regional Distribution Characteristics of China's Dairy Industry
6.1.2 Production Distribution of China's Dairy Products
6.1.3 Economic Benefits by Regions
6.2 Analysis on Dairy Industry in Inner Mongolia, 2009-2012
6.2.1 Overview of Dairy Industry in Inner Mongolia
6.2.2 Operations of Dairy Industry in Inner Mongolia
6.2.3 Development Trend of Dairy Industry in Inner Mongolia, 2011-2012
6.3 Analysis on Dairy Industry in Hebei Province, 2009-2012
6.4 Analysis on Dairy Industry in Heilongjiang Province, 2009-2012
6.5 Analysis on Dairy Industry in Shandong Province
6.6 Analysis on Dairy Industry in Shanghai
7 Analysis on Key Enterprises in China's Dairy Industry, 2009-2010
7.1 Inner Mongolia Mengniu Dairy (Group) Co., Ltd.
7.1.1 Corporate Profile
7.1.2 Analysis on Corporate Status in Industry
7.1.3 Analysis on Corporate Operations
7.1.4 Prediction on Development Prospects of Mengniu Group
7.2 Inner Mongolia Yili Industrial Group Co., Ltd.
7.2.1 Corporate Profile
7.2.2 Analysis on Corporate Status in Industry
7.2.3 Analysis on Corporate Operations
7.2.4 Prediction on Development Prospects of Yili Group
7.3 Shanghai Bright Dairy Group
7.4 Beijing Sanyuan Dairy Group
7.5 Nestle Shuangcheng Ltd.
7.6 Heilongjiang Wondersun Dairy Co., Ltd.
7.7 Guangdong Yashili Group Co., Ltd.
7.8 Introduction of Major Infant Milk Powder Brands in Chinese Market
List Of Figures
List Of Tables