A detailed market research report on the China East region beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?
This report comprises high level market research data on the China East beer industry, published by Canadean. The report covers the total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
Due to continued economic growth, beer consumption continued to increase in 2011. Brewers in China raised product prices during 2011 as they fought soaring raw material costs and low profit margins. CRSB made a number of acquisitions of breweries, Tsingtao also made an acquisition and international brewer A-BInBev also increased its investment in east China.

What are the key drivers behind recent market changes?
Being a comparatively developed region in China, competition in east China was fiercer than ever before

What makes this report unique and essential to read?
The China East Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits

• This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the China East Beer industry. Data includes volumes from 2007 to 2011, plus forecasts for 2012, enabling historical and current trend analysis.
• This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type.
• This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
• This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers.
• This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, and multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices, are also included.

Key Market Issues

• Due to continued economic growth, beer consumption continued to increase in 2011.
• Brewers in China raised product prices during 2011 as they fought soaring raw material costs and low profit margins.
• CRSB made a number of acquisitions of breweries and announced plans for new breweries, Tsingtao also made acquisitions and announced expansions and A-BInBev increased it's investment in the area.
• CRSB made a number of acquisitions of breweries and announced plans for new breweries, Tsingtao also made acquisitions and announced expansions and A-BInBev increased it's investment in the area.
• CRSB made a number of acquisitions of breweries and announced plans for new breweries, Tsingtao also made acquisitions and announced expansions and A-BInBev increased it's investment in the area.

Key Highlights

• Due to continued economic growth, beer consumption continued to increase in 2011. Being a comparatively developed region in China, competition in east China was fiercer than ever before.
• 2011 also saw consolidation and capacity expansion by the major players; Tsingtao, CRSB and A-BInBev pointing towards future fierce competition.
• As China struggles to export its domestic brands westwards, Tsingtao seems to have bucked the trend to be one of the few to have had any semblance of success in the western consumer markets.
• Mainstream beer still dominates the market with Snow expanding very fast.
• The number one premium brand in China, Budweiser, grew at a double-digit rate, benefiting from further geographic expansion and innovations. Budweiser aluminum can was launched in the east region.