Sales of Male Color Cosmetics on Upswing, Buoyed by Increased Consumer’s Engagement with Companies via Online Channels

Increasing
adoption of e-commerce and internet penetration worldwide are the aspects
projected to boost revenue development of the global male color cosmetics
market. Expanding number of consumers utilizing digital technology for
purchasing various products and mobile transactions via an online platform
remain the key growth catalyzer. To capitalize on millennial who are
tech-savvy, companies active in the male color cosmetics market are engaged
with customers via social media usage and different digital avenues to promote
their products and boost the market revenue through online sales.

Rising online sales and usage of e-commerce for advertising FMCG products in East Asia, North America, and South Asia have directed towards the development of B2C business in the customer goods sector. Over the years, customer’s behavior has radically changed and is more inclined towards researching products online and buying a range of products, from men foundation creams, men’s lips sticks via e-commerce.

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The male color
cosmetics market is projected to record 11% CAGR during the forecast period (2019-2029).

Key Takeaways of the Male
Color Cosmetics Market Study

  • As per the research, key market participants will center on the product
    penetration in South Asia and Latin America.
  • Manufacturers are shifting their focus toward organic and natural
    ingredients in the products.
  • Rising awareness about color cosmetics for men along with look conscious
    behavior among men is one of the foremost reasons is influencing preference for
    organic and natural products.
  • To aim this untapped space, companies are developing new products with
    natural ingredients, which are expected to boost the overall market growth in
    the future.
  • Product advertisement concerning customer sentiments is the foremost
    strategy accepted by the companies.
  • Latin America’s market is expected to witness higher growth rates, due
    to greater product awareness among men and rapid penetration of cosmetic
    companies in the region.
  • Fortifying sales channels in the MEA and Latin America will generate
    significant growth prospects for players in the global male color cosmetics
    market.
  • Sales of male color cosmetics via e-Commerce channels are projected to
    produce high revenue during the forecast period.

“Companies must concentrate on attractive & innovative packaging for boosting the sales of male color cosmetics. Lack of awareness among customers regarding male color cosmetics when contrasted with different personal care products is the foremost barrier of the market growth. Therefore, efficient advertising is necessary for the quick development of the male color cosmetics market,” says an FMI analyst.

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Celebrity Endorsement to Prompt Consumer’s Buying Behavior

A rising trend in the market for male color cosmetics is the growing number of foremost players constituting several celebrities from the field of films and sports for their product enforcement, with a purpose to influence customers to accept the same. For example, David Beckham & L’Oréal has teamed up for a partnership for male product promotion in the brand ‘HOUSE 99’.  The brand is enlisted in providing Natural Bronzing Effect Moisturizing Gel.

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