The Probiotic Yogurt Market to Experience Positive Response Owing to Increased Health-Awareness among Consumers

Yogurt that has the presence of active and live cultures in it and provides added health-benefits is known as probiotic yogurt. Probiotic yogurt is a healthy snack with a balanced source of proteins, carbohydrates, fats, minerals, and vitamins. Microbial cultures that are most commonly added to yogurt are S. Thermophilus, L. Acidophilus, L. Bulgaricus, Bifidus, and L. Casei. Microbial cultures present in probiotic yogurt help to improve the beneficial gut flora, and thus, support healthy digestion. Also, probiotic yogurt contains key nutrients such as calcium, potassium, vitamins, zinc, and magnesium. Probiotic yogurt helps in maintaining blood sugar and cholesterol levels, supports weight loss, increases bone density, and provides various other advantages. Probiotic yogurt is made from animal-based or plant-based sources. The commonly preferred animal-based source for the preparation of probiotic yogurt is cow, buffalo, and sheep milk. Highly popular plant-based sources for probiotic yogurt are almond milk, soymilk, coconut milk, and oat milk. Probiotic yogurt is available in a large number of flavours such as vanilla, strawberry, mango, blueberry, cherry, etc. Probiotic yogurt is also available with fibers and fruit pieces or as a blend of different fruits. Probiotic yogurt is highly popular in Europe, North America, and China. The increase in health-conscious population, improved lifestyle, influence of western culture, etc. are some of the drivers that are anticipated to increase the demand for probiotic yogurt in the Asia Pacific region.

Increase in the
Prevalence of Lactose Intolerant Population Boosts the Sales of Plant-based
Probiotic Yogurt

According to Genetics Home Reference, after infancy, around
65% of the global human population has a decreased ability to digest lactose.
Lactose intolerance is commonly found in individuals of East Asia and Western
Africa. Lactose intolerance can be genetic or can occur due to some mutations. Individuals
with lactose intolerance cannot consume dairy products as these cause bloating,
abdominal pain, nausea, and diarrhea in them. Thus, key players are focusing on
developing plant-based dairy products such as probiotic yogurt to attract the
lactose-intolerant population. Moreover, plant-based probiotic yogurt provides
several health benefits and is available in various exotic flavours, which serves
as an excellent option for the lactose intolerant consumers. Thus, the
inclination of lactose intolerant population is estimated to increase the consumption
of plant-based probiotic yogurt. Therefore, the upsurge in the occurrence of
lactose intolerance is anticipated to increase the demand for plant-based
probiotic yogurt.

Major Market Players
Focus on Research and Development to Produce Innovative Vegan Probiotic Yogurt

There is intense competition among the key market players. Major
players are trying to develop probiotic yogurt according to the current market
trends. Most companies are trying to take validation and suggestions from their
consumers to remain at the forefront in the market. Thus, the major focus of
the companies is to invest in research and development to produce novel
products with a range of flavours that will boost the sales of the company. In
recent years, consumer inclination towards the consumption of vegan products is
increasing. According to Google Search, the vegan trend has increased fourfold
in the five years from 2012 to 2017. Therefore, companies are launching vegan
probiotic yogurt to attract the vegan population.

Development of Low-Sugar
and Low-Fat Content Probiotic Yogurt to Attract Health-Conscious Consumers

With the increase in health-awareness among consumers, there has been a significant change in the lifestyle and consumption patterns. Consumers are demanding product insights and specifications to keep a track on their calorie intake. Consumer preference low sugar and low fat or zero fat products is increasing. Also, consumers prefer the consumption of healthy products but without any compromise on the taste. Thus, key market players are trying to develop low fat and zero fat probiotic yogurt in a variety of different flavours to enlarge their customer base.

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