Increasing availability of choices for products has escalated the competition among the manufacturers for tapping the market share especially in fast moving consumer goods market. Manufacturers are focusing on increasing the aesthetic appearance of the products for attracting the customers. Coated paper are being used for attaining glossy appearance for the packaging. Coated paper also have high printability which helps manufacturers to communicate with the consumers about company and product and build brand image in the subconscious of the consumer. Coated paper apart from increasing the aesthetic value of the packaging also protects the product from external environment by providing barrier against moisture and oxygen. Products such as food, cosmetic items and pharmaceutical products are using coated paper extensively as apart from aesthetic appearance also need protection from exposure to moisture, oxygen and U.V.
Coated Paper Packaging Box Market: Market Dynamics
With the increasing globalization and the geographical out reach of the manufacturers is increasing rapidly and manufacturers are expanding into the new markets for tapping the untapped potential. For gaining competitive advantage over other manufacturers coated paper packaging box are being used extensively. World rigid packaging market is estimated to be over US$ 589 Mn and coated paper packaging boxes contributes significant share in the rigid packaging market. The ability of protecting the good from external environment and increasing the turnover of the goods is the key driver for the growth in coated paper packaging box market. Change in consumer life style especially in the APEJ region is increasing the consumption of packed goods and positively influencing the demand for coated paper box packaging market. Increasing penetration of modern retail outlets across the globe have also supported the growth in coated paper packaging box market. However, increasing dominance of the other packaging formats may hamper the growth in coated paper packaging box market. Indifference of the industrial consumers for aesthetic appearance of the packaging may limit the growth in coated paper packaging box market. Increasing trend of window packaging for increasing the visibility of the product may further hamper the growth in coated paper packaging box market. However, on the backdrop of ability to attract consumers with attractive prints and designs in expected to increase attractiveness for manufacturers and provide new opportunities over the forecast period.
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Coated Paper Packaging Box Market: Market Segmentation
Coated paper packaging box market is segmented by packaging format type, and by end use industry
Based on the finishing type, coated paper packaging box market is segmented into:
- Glossy Lamination
Based on the end use industry, coated paper packaging box market is segmented into:
- Cosmetics & Personal Care
- Automotive & Mechanical Parts Packaging
- Others (Security, etc.)
Coated Paper Packaging Box Market – Regional Outlook:
Regionally global coated paper packaging box market is segmented into
- North America
- Latin America
- Eastern Europe
- Western Europe
- Asia-Pacific excluding Japan (APEJ)
- Middle East & Africa (MEA)
APEJ region is expected to dominate the world coated paper packaging box market as the region has emerged as the production hub of the world. North America Being the second largest exporter is expected to follow APEJ region coated paper packaging box market. Western and Eastern Europe are expected to grow moderately in coated paper packaging box market due to the lifestyle of the consumers in the region. Latin America and Eastern Europe are expected to contribute small but rapidly growing share in coated paper packaging box market. Japan is expected to contribute significant share in global coated paper packaging box market
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Coated Paper Packaging Box Market – Key Players:
Some major players of the coated paper packaging box market are Shenzhen Pack Materials Co., Ltd., Shanghai Forest Packing Co., Ltd., Shenzhen Sheng Bo Da Pack Manufacture Co., Ltd. Guangzhou bonroy printing co., ltd and JK Paper Ltd.