In recent years, owing to growing awareness about hygiene and health in developing economies like China, India etc., manufacturers prefer using elastic films for producing premium hygiene products like diapers in order to provide better ease, absorbency, and leakage resistance. High birth rates in emerging economies are expected to drive the demand for the global elastic films market. In addition, the aging population coupled with high per capita GDP in developed countries such as Japan, Italy, Germany, and the U.S is expected to drive the incontinence hygiene products market, thereby increasing the demand for elastic films. Elastic films are used in the layers of diapers. Relative moisture and heat within the diaper or other sanitized products such as adult diapers and sanitary pads can be reduced by using durability of elastic films. Elastic films have been extensively used in healthcare industry for hygiene products. Elastic films available in the market are normally made up of materials like ethylene based elastomers, propylene based elastomers, styrene-block copolymers and polyethylene terephthalate (PET) based. Elastic films are used in diapers for adhesive closing systems such as elastic mechanical tapes and frontal tapes. Furthermore, elastic films are available in the market made from cast film extrusion and blown film extrusion. By elongating the elastic films and using superior materials companies are producing a specific level of stretch-ability that they can be used for their distinct applications.
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Global Elastic Films Market – Dynamics
The elastic films market is expected to grow significantly on the backdrop of rising awareness regarding personal health and hygiene. In September 2018, Kimberly-Clark developed a specialty co-extruded elastic films, which is now being used across its Huggies baby diaper range. In addition, Schweitzer-Mauduit International, Inc. increased the production of polypropylene-based non-woven elastic films. Furthermore, elastic films are better leak proof and provide good stretching for hygiene products like diapers. Elastic films wrapped inside a cloth would provide excellent comfort for adults and babies after wearing in for long time. Elastic films hold a number of advantages by acting as a protective layer in a variety of applications in the hygiene market. Moreover, the major factor concerning the mass utilization of elastic films is the slow degradation rate of diapers and are expected to hamper the market during the forecast period.
Global Elastic Films Market – Segmentation
The global elastic films market is segmented by material type, application, and end use. The pricing for elastic films has being done based on material type segment in US$ million, and the volume is considered in number of tonnes.
On the basis of material type, the global elastic films market is segmented into –
- Ethylene Based Elastomers
- Styrene Block Copolymers
- Propylene Based Elastomers
- Others (PET based)
On the basis of application, the global elastic films market is segmented into –
- Feminine Care
On the basis of end use, the global elastic films market is segmented into –
Global Elastic Films Market – Regional Overview
U.S. is anticipated to dominate the North America elastic films market during the forecast period. In Asia Pacific region, India, and China are anticipated to witness significant growth for elastic films market. This region have seen extensive growth for elastic films market owing to growing awareness for health and hygiene, consumers in the region are increasingly turning to premium diapers to counter hygiene-related issues. Moreover, the Middle East & Africa (MEA) elastic films market is projected to witness sluggish growth during the forecast period.
Global Elastic Films Market – Key Players
A few of the key players in the elastic films market are Mondi plc, Golden Phoenix Fiberwebs, Inc., Neos Italia Srl, Tredegar Corporation, Pantex International S.p.A., Berry Global Group, Inc., etc. Some of the local and unorganized players are also estimated to contribute to the elastic films market during the forecast period.
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